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Digital Advertising and Marketing Communication

ISBN

9781682850060

Publisher

Willford Press

Language

English

Publication Year

2016

Category

Media and Communication Studies

Pages

184

Price

140 $

Description

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book provides significant information on this discipline to help develop a good understanding of this subject. It unravels the benefits of internet and how they can be utilized for branding. Ideally suited for the students of mass communication, this book extensively covers topics like search engine optimization, search engine marketing, content automation, etc. in a lucid manner.