ISBN : 9781632406224
Publisher : mlbooksinternational
Language : English
Category : Business,Managment and Economics
Publication Year : 2017
Price : USD 144.95
Description : Concepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling products or services. This selling can occur either at a business-to-business level or business-to-consumer level. Some of the diverse topics covered in this book address the various branches that fall under this category. It brings forth some of the innovative concepts and elucidates the unexplored aspects of business marketing. In this book, using case studies and examples, constant effort has been made to make the understanding of the difficult concepts of business marketing as easy and informative as possible, for the readers.
Author's Description :
Kenneth Cliffe did his Bachelor of Science in Business with a major in marketing. He is actively engaged in the researches focused on marketing techniques, promotion and marketing communications and marketing analytics. Cliffe has numerous articles, papers and book chapters to his credit.