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2019

Economics and the Business Environment

Author : Marshall Blair

Subject : Business, Management and Economics

ISBN :9781632408556

Economics refers to the social science, which studies the distribution, consumption, as well as the production of goods and services. The subject is broadly divided into two sections namely microeconomics

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2019

Entrepreneurship: Launching and Managing New Ventures

Author : Scott Gibson

Subject : Business, Management and Economics

ISBN :9781632407870

Entrepreneurship refers to the launch, administration and management of a new business venture. It is achieved by a combination of capital, human and material resources, undertaking risks and by developing

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2019

Financial Accounting: A Conceptual Approach

Author : Thomas Abbington

Subject : Business, Management and Economics

ISBN :9781632408068

The reporting, summarizing and analysis of financial transactions through the production of financial statements, pertaining to an organization, is effectively under the field of financial accounting.

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2019

Financial Accounting: Tools for Business Decision Making

Author : Theon O'Brien

Subject : Business, Management and Economics

ISBN :9781632408990

Financial accounting is a sub-field of accounting, which deals with the diverse aspects of summarizing, analyzing and reporting of data related to financial transactions in a business. Preparing financial

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2019

Financial Management

Author : Nylah Erickson

Subject : Business, Management and Economics

ISBN :9781632408334

The efficient and effective management of funds in order to accomplish the goals and objectives of an organization is referred to as financial management. Raising and allocation of capital, for long and

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2019

Integrated Marketing: From Planning to Implementation

Author : Ankur Gupta

Subject : Business, Management and Economics

ISBN :9781632407757

This book on Integrated Marketing covers a number of topics ranging from understanding various stages and forms of marketing, studying exchange relationships, strategizing marketing concepts and implementing

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2019

Marketing and Branding: Business Strategies

Author : Stivie Fox

Subject : Business, Management and Economics

ISBN :9781632407863

Marketing and branding are strategies aimed at encouraging the sale of a product or recognition of a brand to promote the values and identity of the product and the organization. Keeping customers as the

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2019

Marketing Management: Theory and Practice

Author : Anna Freeman

Subject : Business, Management and Economics

ISBN :9781632408099

Marketing management is the allocation of the resources of an organization to develop a strategy that targets potential customers with the goal of maximizing the sale of a product or service. The diverse

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2019

Marketing: An Introduction

Author : Ankur Gupta

Subject : Business, Management and Economics

ISBN :9781632407740

This textbook attempts to understand the multiple branches that fall under the discipline of marketing and how such concepts have practical applications. Marketing is analysing consumer perception to set

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2019

New Paradigms in Technological Innovation Management

Author : Hans Roth

Subject : Business, Management and Economics

ISBN :9781632408358

Technological innovation system explains the nature and rate of technological change. It can be applied to three levels of analysis namely, to technology as a field of knowledge, to a product or artifact,

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Results 41 - 50 of 192