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2018

Communication Theories: Methods and Applications in Mass Media

Author : Sam Raleigh

Subject : Media and Communication Studies

ISBN :9781682854952

This book discusses the fundamental as well as modern approaches of communication studies. It describes in detail the various concepts and application of this area in the modern scenario. Communication

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2018

Media and Communication: Channels and Approaches

Author : Cassandra Young

Subject : Media and Communication Studies

ISBN :9781682854969

Media refers to those technologies that are employed for mass communication. Some of the popular forms of mass media include broadcast, films, video games, internet and print media. These media use channels

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2018

Media and Culture: Communication in the 21st Century

Author : Rebecca Mayfield

Subject : Media and Communication Studies

ISBN :9781682854303

The impact of mass media is extensive as it reaches out to enormous populations at the same time. It also influences the society and culture. It helps in developing an informed society and building better

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2018

Media Literacy and Mass Communication

Author : Alley Webster

Subject : Media and Communication Studies

ISBN :9781682854297

Media and mass communication helps in the dissemination of information to the general public. This can be done via newspapers, radio channels or the television. The main theories associated with this field

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2017

Art, Culture and Media: A Global Outlook

Author : Rowan Owens

Subject : Media and Communication Studies

ISBN :9781682853788

Art, culture and media are inter-related fields of study. They are often studied in integration with each other. This book attempts to understand the multiple branches that fall under the discipline of

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2017

Mass Media: Theory and Practice

Author : Alley Webster

Subject : Media and Communication Studies

ISBN :9781682853979

Mass media refers to the communication technologies deployed to present or broadcast a message to a large group of audience at once. The most popular means of mass communication include TV, radio, films,

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2016

Digital Advertising and Marketing Communication

Author : Wade Baxter

Subject : Media and Communication Studies

ISBN :9781682850060

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book

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2016

Digital Media and Communication

Author : Wade Baxter

Subject : Media and Communication Studies

ISBN :9781682850169

Digital media has played a vital role in changing the face of present day communication. It has brought together people from diverse backgrounds and regions, and has provided a common platform for sharing

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2016

Electronic Media and Broadcasting

Author : Nyles Lind

Subject : Media and Communication Studies

ISBN :9781682850299

Electronic media is the backbone of the twenty-first century. Television and radio are two significant examples of the same. This book on electronic media and broadcasting covers an extensive range of

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2016

Electronic Media: Today and Tomorrow

Author : Nyles Lind

Subject : Media and Communication Studies

ISBN :9781682850923

Electronic media has rapidly emerged as a prominent discipline in the last few decades that has moved beyond traditional broadcasting and recording technologies. The book includes a wide range of topics

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Results 11 - 20 of 42