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2020

Advertising: A Marketing Perspective

Author : Alvin Moran

Subject : Business and Management

ISBN :9781682859308

The promotion or sale of a product, service or idea through an openly sponsored and non-personal message is known as advertising. It is usually sponsored by businesses that want to promote their products

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2019

Advertising, Promotion and Marketing Communications

Author : Alvin Moran

Subject : Business, Management and Economics

ISBN :9781632409102

Marketing is a significant aspect of business management. It involves market research, targeting and segmentation, pricing and promotion strategies, developing a communications strategy, budgeting and

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Results 1 - 2 of 2