BROWSE BY

Subject

Author

Home / Books / Marketing Management: Theory and Practice

Marketing Management: Theory and Practice

ISBN

9781632408099

Publisher

Clanrye International

Language

English

Publication Year

2019

Category

Business, Management and Economics

Pages

213

Price

150.95 $

Description

Marketing management is the allocation of the resources of an organization to develop a strategy that targets potential customers with the goal of maximizing the sale of a product or service. The diverse aspects of this field include market analysis, developing strategies, forecasting sales, setting goals, planning, coordination, etc. Marketing management implements the tools of economics and competitive strategy for an understanding of the industry in which the firm's production falls. This book covers in detail some existing theories and innovative concepts revolving around marketing management. Different approaches, evaluations, methodologies and advanced studies revolving around marketing management have been presented in this book. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.

 About Us

  Privacy Policy

 Contact Us

 Terms & Conditions

 Faq

 Contact Us