Communication Theories: Methods and Applications in Mass Media Author : Sam Raleigh Subject : Media and Communication Studies ISBN :9781682854952 This book discusses the fundamental as well as modern approaches of communication studies. It describes in detail the various concepts and application of this area in the modern scenario. Communication Read More |
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Media and Communication: Channels and Approaches Author : Cassandra Young Subject : Media and Communication Studies ISBN :9781682854969 Media refers to those technologies that are employed for mass communication. Some of the popular forms of mass media include broadcast, films, video games, internet and print media. These media use channels Read More |
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Media and Culture: Communication in the 21st Century Author : Rebecca Mayfield Subject : Media and Communication Studies ISBN :9781682854303 The impact of mass media is extensive as it reaches out to enormous populations at the same time. It also influences the society and culture. It helps in developing an informed society and building better Read More |
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Media Literacy and Mass Communication Author : Alley Webster Subject : Media and Communication Studies ISBN :9781682854297 Media and mass communication helps in the dissemination of information to the general public. This can be done via newspapers, radio channels or the television. The main theories associated with this field Read More |
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Art, Culture and Media: A Global Outlook Author : Rowan Owens Subject : Media and Communication Studies ISBN :9781682853788 Art, culture and media are inter-related fields of study. They are often studied in integration with each other. This book attempts to understand the multiple branches that fall under the discipline of Read More |
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Mass Media: Theory and Practice Author : Alley Webster Subject : Media and Communication Studies ISBN :9781682853979 Mass media refers to the communication technologies deployed to present or broadcast a message to a large group of audience at once. The most popular means of mass communication include TV, radio, films, Read More |
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Digital Advertising and Marketing Communication Author : Wade Baxter Subject : Media and Communication Studies ISBN :9781682850060 Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book Read More |
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Digital Media and Communication Author : Wade Baxter Subject : Media and Communication Studies ISBN :9781682850169 Digital media has played a vital role in changing the face of present day communication. It has brought together people from diverse backgrounds and regions, and has provided a common platform for sharing Read More |
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Electronic Media and Broadcasting Author : Nyles Lind Subject : Media and Communication Studies ISBN :9781682850299 Electronic media is the backbone of the twenty-first century. Television and radio are two significant examples of the same. This book on electronic media and broadcasting covers an extensive range of Read More |
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Electronic Media: Today and Tomorrow Author : Nyles Lind Subject : Media and Communication Studies ISBN :9781682850923 Electronic media has rapidly emerged as a prominent discipline in the last few decades that has moved beyond traditional broadcasting and recording technologies. The book includes a wide range of topics Read More |