ML Books International

Image	Date	Title
	2019	Economics and the Business Environment Author : Marshall Blair Subject : Business, Management and Economics ISBN :9781632408556 Economics refers to the social science, which studies the distribution, consumption, as well as the production of goods and services. The subject is broadly divided into two sections namely microeconomics Read More
	2019	Entrepreneurship: Launching and Managing New Ventures Author : Scott Gibson Subject : Business, Management and Economics ISBN :9781632407870 Entrepreneurship refers to the launch, administration and management of a new business venture. It is achieved by a combination of capital, human and material resources, undertaking risks and by developing Read More
	2019	Financial Accounting: A Conceptual Approach Author : Thomas Abbington Subject : Business, Management and Economics ISBN :9781632408068 The reporting, summarizing and analysis of financial transactions through the production of financial statements, pertaining to an organization, is effectively under the field of financial accounting. Read More
	2019	Financial Accounting: Tools for Business Decision Making Author : Theon O'Brien Subject : Business, Management and Economics ISBN :9781632408990 Financial accounting is a sub-field of accounting, which deals with the diverse aspects of summarizing, analyzing and reporting of data related to financial transactions in a business. Preparing financial Read More
	2019	Financial Management Author : Nylah Erickson Subject : Business, Management and Economics ISBN :9781632408334 The efficient and effective management of funds in order to accomplish the goals and objectives of an organization is referred to as financial management. Raising and allocation of capital, for long and Read More
	2019	Integrated Marketing: From Planning to Implementation Author : Ankur Gupta Subject : Business, Management and Economics ISBN :9781632407757 This book on Integrated Marketing covers a number of topics ranging from understanding various stages and forms of marketing, studying exchange relationships, strategizing marketing concepts and implementing Read More
	2019	Marketing and Branding: Business Strategies Author : Stivie Fox Subject : Business, Management and Economics ISBN :9781632407863 Marketing and branding are strategies aimed at encouraging the sale of a product or recognition of a brand to promote the values and identity of the product and the organization. Keeping customers as the Read More
	2019	Marketing Management: Theory and Practice Author : Anna Freeman Subject : Business, Management and Economics ISBN :9781632408099 Marketing management is the allocation of the resources of an organization to develop a strategy that targets potential customers with the goal of maximizing the sale of a product or service. The diverse Read More
	2019	Marketing: An Introduction Author : Ankur Gupta Subject : Business, Management and Economics ISBN :9781632407740 This textbook attempts to understand the multiple branches that fall under the discipline of marketing and how such concepts have practical applications. Marketing is analysing consumer perception to set Read More
	2019	New Paradigms in Technological Innovation Management Author : Hans Roth Subject : Business, Management and Economics ISBN :9781632408358 Technological innovation system explains the nature and rate of technological change. It can be applied to three levels of analysis namely, to technology as a field of knowledge, to a product or artifact, Read More

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